I received a call recently from a person who is in the process of completing the registration form to join us for the next Indie Cruise. She is so excited, as am I, but she had been scouring the website to find out which cruise line we were using for our next Indie Cruise Mastermind Experience.
It suddenly dawned on me that not everyone knows why Indie Cruise is not actually hosted on board a cruise ship.
Naturally, I should have thought to make this more clear on our website (and I will), but the question inspired me to publish a quick blog post to share with you why I Indie Cruise is not hosted on a cruise ship.
First, let me remind you that I love cruise vacations, and I hosted Indie Cruise on board a luxury cruise ship from 2011 to 2015. In 2016, wanting to try something new, I decided to skip the boat and go straight to an island resort. I had no idea whether anyone would be interested, but I quickly discovered that not everyone loves the cruise lifestyle as much as I do.
In 2016, I decided to skip the ocean and just go straight to the island, and host Indie Cruise in beautiful Cancún, Yucatán, Mexico. (View the photo album here.) Registration nearly doubled.
I considered changing the brand name from INDIE CRUISE to something else, but since INDIE CRUISE is such a good name, and everyone in my target market can quickly embrace our message, I decided to keep it. It’s a great conversation starter, and it’s a fun part of our story.
So, that’s why Indie Cruise is not an actual cruise.
Having said all of that, I’m not against hosting Indie Cruise on a cruise ship in the future. I have not made a decision about Indie Cruise 2019. Who knows? I may decided to head back to the ocean. Or maybe even host two Indie Cruise events each year, one one a cruise ship and one on dry land.
What do you think? If I host Indie Cruise on board an actual cruise ship, would you join me?